Category: Digital influence
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OP-ED | Communication: silence for better understanding?
At the end of the performance, as the exhausted actors leave the stage, the grand theater of pension reform leaves us with the memory of a tiresome spectacle. From the first to the last act, the government declaimed the economic imperative – as much as moral – and invoked the deluge or forty-eight months of…
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INTERVIEW | “Influencer marketing will be multiplied by 4 by 2025”
Interview published in French in Influencia INfluencia: Can you describe your agency in a few words? Edouard Fillias: JIN has been in existence for just over ten years and employs 120 people. Our objective is to understand communities and their respective ecosystems in order to activate them and provide a service to the brand managers…
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INTERVIEW | Meeting the challenge of trust in both the real and virtual worlds
Interview made by Cision In an increasingly unpredictable world, faced with the challenges of a sustainable economy and the wavering authority of governments, the Internet is an opportunity to build popular trust, a disintermediated link between everyone. But while the network has become omnipresent in our daily lives, the picture of its success is mixed,…

